On the 24th of September 2025, Melanion Capital has adopted a Bitcoin-first treasury model on its own balance sheet and is sharing a practical blueprint for other private companies to follow. As part of this initiative, the Board intends to raise €50 million dedicated to Bitcoin, demonstrating an institutional approach to corporate BTC treasuries in Europe.
As the first private, regulated asset manager to adopt a Bitcoin Treasury Operating Company model, Melanion is pioneering an institutional standard for corporate Bitcoin treasuries.
Defining a New Standard for Private Companies
Public companies have already begun allocating portions of their cash reserves to Bitcoin. Melanion is now extending this transformation to the private sphere, offering a blueprint for how companies can integrate Bitcoin into their treasuries in a sustainable and regulated manner.
Our approach goes beyond simply holding Bitcoin. By combining capital structuring, liquidity design, and treasury optimization, Melanion embeds Bitcoin into its balance sheet under a transparent, rules-based framework.
“Bitcoin represents not just an asset, but a destination as the long-term anchor of capital preservation and growth,” said Jad Comair, our Founder & CEO. “Our pivot to a Bitcoin treasury is a commitment to that belief and an invitation for other private companies to follow.”
This initiative extends our mission to build a bridge between traditional finance and decentralized finance: from the 2021 launch of Europe’s first Bitcoin-thematic UCITS ETF to today’s implementation of a Bitcoin treasury on our own balance sheet, our single aim is to align innovation with institutional standards in governance, custody, and reporting.
